Privacy Policy

1. Who We Are

LUEVIAN is an online retail store operated by Xythera LLC. We sell products through our website at luevian.com. When we say "we," "us," or "our," we mean Xythera LLC. When we say "you" or "your," we mean you as a customer or visitor of our store.

2. Information We Collect

We collect information you provide directly to us when you:

• Create an account (name, email address, password)
• Place an order (billing address, shipping address, payment information)
• Subscribe to our newsletter (email address)
• Contact our support team (name, email, message content)
• Leave a product review (name, review text)

We also collect information automatically when you visit our website:

• Device information (browser type, operating system, device type)
• Log data (IP address, pages visited, time spent, referring URL)
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, and send order confirmations and updates
• Communicate with you about your account and purchases
• Send marketing emails (only if you opted in — you can unsubscribe at any time)
• Improve our website and product catalog
• Detect and prevent fraud and unauthorized access
• Comply with legal obligations
• Measure and analyze the performance of our marketing campaigns (via GA4, Meta Pixel, TikTok Pixel)

4. Sharing Your Information

We do not sell your personal information. We share it only with:

• Payment processors (Stripe) — to process your payment securely
• Shipping partners — to deliver your order to you
• Analytics providers (Google Analytics, Meta, TikTok) — to understand how our store is used
• Legal authorities — when required by applicable law or to protect our rights

Our shipping and fulfillment operations are partially managed by third-party logistics providers. They receive only the information necessary to fulfill your order (your name and shipping address).

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Order and transaction data is kept for 7 years to comply with accounting and tax regulations. You may request deletion of your account and personal data at any time by contacting us.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Opt out of marketing communications at any time
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at privacy@luevian.com.

7. Cookies

We use cookies and similar technologies to operate our website, remember your preferences, and serve relevant advertising. You can control cookies through your browser settings. For more details, see our Cookie Policy.

8. Security

We implement industry-standard security measures including SSL/TLS encryption, secure password hashing, and access controls. We do not store full payment card numbers — all payment processing is handled by Stripe, a PCI DSS Level 1 certified provider.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. Your continued use of our store after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us: